Make Hollywood Movies Free By Increasing Paid Product Placement

Most people that are interested in Product placement have, by now, heard what David Lynch feels about paid product placement in movies. I find it hard to believe that so many people hate the concept of product placement, yet most don't complain about television or radio commercials interrupting regular programming. If I had my way, I'd rather have paid product placement appear directly in the media and skip ads that interrupt altogether. That way, the commercials appear integrated right into the program with no interruptions. If somebody drinks pop in a television show, Coca-Cola may as well pay to show their brand rather than interrupt the program with a commercial.

I'm thinking now about paid product placement in movies. It works. It worked for ET and it worked for many other paid placements. How about this concept... Put more product placements in movies. I mean, a lot more. Make it Accessible to more companies to participate (not just big companies like Hershey's, Coca-Cola, and Exxon). This will increase revenue for Hollwood movie studios. Next, reduce the movie ticket prices to zero or something nominal, like $1. Subsidize the movie chains for this. This will lead to a massive increase in people going to the movies. More people going to the movies will make product placements in those movies even more appealing and advertisers will put more money into it - that means higher revenue for movie studios. Now everybody wins. Advertisers get to reach more people, studios get more ad revenue, consumers get to watch more movies.