Cold Calling Still Works!!! Yeah, Right.

Business Week recently did a survey asking how salespeople get generate their sales leads. The top three results were:

1. Referrals from clients (22%)
2. general referrals (16%)
3. Cold calling (13%)

So, cold calling is the third most popular method of generating sales leads. Does this mean it still works? Business Week tends to think so. I don't. Just because 13% of salespeople, according to their survey, do it doesn't mean it works. It just means that people are still doing it.

So salespeople still cold call. Even with all of the modern sales prospecting methods now available, they still do it. That's unbelievable to me.