Details of Services Offered:
Interactive Media Group
"The Art is Finishing"
Executive Summary
Interactive Media Group is an Industry driven company with core competence in industry networking and entertainment career counseling. IMG specifically focuses on those who have moved out of their "comfort zones" away from their support systems (i.e. family, friends, and old acquaintances) to Los Angeles, CA striving to enter the entertainment industry.
The idea of a service that offers both a support system with a solid information base along with peer counseling and industry networking techniques, was conceived by Aaron L Myers II when aiding a newcomer to Hollywood. After sitting down, and hearing the client’s thoughts and perception of the Hollywood industry, it became evident to him how many people could use a solid information base coupled with simple peer counseling and accountability. Viewing in retrospect all the spent monies, wasted time, and unneeded stress accumulated by entering the business, Mr. Myers discovered how much money, time, and stress he could have saved if IMG simply was there to meet his demand…peace of mind.
Interactive Media Group projects a healthy clientele base averaging at 100 clients (either at the projected fiscal end period or through the duration of its offered services). Through advertising mediums such as; Print (Newsletters, Newspapers, Magazines), Radio (Commercials), Television (Commercials) and guerrilla advertising / marketing (A form of advertising and marketing influenced by a company’s budget that demonstrates an on-hand approach of direct marketing to people in various demographics), IMG proves to be the new "Gate" into the Hollywood Industry.
Opportunity
With 9.8 million people residing in Los Angeles, it is safe to say that roughly over 15,000 people are listed as temporary residents, those residents who are here to pursue their American dream, acting. Moving away from the small towns in which they have outgrown, industry hopefuls seek a familiar face in an unfamiliar place. Being well aware of their plight, low-level acting agencies, get rich quick organizers, "Hollywood-Hustlers" go in as sharks for the kill. Due their lack of accurate knowledge, unfamiliarity, and disparity, these newcomers "unwisely" invest thousands of countless dollars never seeing a return on their investments. With the overwhelming feeling of being alone and far away from all they know, Industry Hopefuls become the perfect bait to these sharks. Interactive Media Group is compiled of former "new comers" who look to advise, mentor, and aid Industry Hopefuls in acclimating to their new environment. Understanding the feelings that these hopefuls have, and being now well versed in the Hollywood Schematic Pattern, IMG offers to every industry hopeful what all industry workers wish they had afforded them…a local support system.
The IMG strategy is to offer clients the most results for their time because time is money. It achieves this objective by employing industry workers (i.e. working actors, directors, writers, singers, musicians, producers, directors, photographers, etc.) as one on one client advisors. These advisors are proficient in at least two of five fields: acting, comedy, fashion, music, and production. With their current knowledge, they aid clients in preparing resumes (both industry and civilian), looking for the right jobs that are compatible with their industry jobs, industry facts, securing shelter, and one on one counseling. With these simple processes, we cut the newcomers expenses almost in half, saving our clients money and stress. Most of all, we save our clients from wasting time.
Products and Benefits
Interactive Media Group offers:
1. Internet / Phone consulting
2. Solid Resource Bank
3. Network Channel
4. Support Team
5. IMG Account
Internet / Phone consulting
Internet Consulting is an important part of Interactive Media Group. The internet is the first way our advisors are able to connect with our clients. After linking onto our web server, they immediately receive messages from their on-line advisor. This online advisor begins to instruct the client on the proper prepared steps necessary to enter Hollywood. Once in Hollywood, the client is afforded free internet consultations Monday through Friday from the hours of 10am to 6pm.
Internet Consulting is also the first primary networking channel available to our clients. With online message boards and chat rooms, the internet becomes the tool in which one client communicates with another client.
By utilizing our website, our clients will be updated weekly on different castings along with other information dealing with meetings, special offers, and job opportunities.
Phone Consulting begins one week before the client begins to make his journey. Over the phone the adviser will confirm the clients time of departure to the desired time of arrival. This ensures that a safe trip is made between the clients point A and point B. Through this phone consultation, the first face to face meeting will be confirmed. After arriving here in Los Angeles, the client will be afforded three forty-five minute phone consultations with their advisor per week during the first two months.
Solid Resource Bank
v IMG offers a solid resource bank. Upon arriving to LA, the client will be given a resource packet. This packet will include their, West Side Rentals account information, roommates. Com subscription information, LA City guide map and street grid, Backstage West subscription, Industry Appointment Book, Agent Guide and labels, schedule of IMG castings and work schedules. All of these industry guides, tools, and information will enable them to be ahead of the game, increasing their chances of success.
These resources provide information of a. city-gridlines b. traveling directions c. important driving landmarks d. Transit guides, things that will aide the client in becoming familiar with their surroundings.
IMG also offers our clients a bimonthly manual on the most accredited Acting/Voice/Music coaches here in Los Angeles.
Resource Packet Materials.
The Complete Book of Resumes
By: Karen Schaffer
Maps by Global Graphics
Beverly Hills Detailed Street Map
Maps by Rand McNally
Glendale Burbank Easy Finder
Los Angeles & Vicinity
Los Angeles & Hollywood
Local Street Detail
Networking Channels
Networking is the key to any industry. Here at IMG, we afford our clients with a networking pool to swim in. Our online mentoring allows our clients to talk with industry and professional, CEO’s, Producers, Actors/Actresses, Photographers, Music Executives, and Comedians. Separate from advisors, these mentors are only online a certain time during the week. Answering questions, offering encouragement, and the occasional one on one conversation.
Clients of IMG will be first reviewed when choosing employees of different projects filmed or produced by IMG staff. Also, monthly IMG will host a casting showcase with Casting Directors here with numerous studios. A lecturer will be brought in Bi-Annually to lecture on different aspects of the industry.
Once a quarter, IMG hosts IMG Channel 1, the event that allows all of our online mentors, advisors, clients, and investors a chance to gather in one place, communicate with each other, meet the new faces, and also add to the IMG staff and team. At these events, all who attend are asked to bring their cards and nothing else. This is not the place to bombard the staff, investors, or mentors. But this is the place to network professionally, only equipped with your personality, conversation, and card. Also in attendance will be various casting directors, producers from all parts of the industry, and also industry execs.
At the end of every year, we will hold our annual Visionary Banquet. This banquet is the pinnacle of the IMG Client, Advisor, and Mentor networking events. At this banquet, a selected few drawn from our pool of clients including our staff will be honored and recognized. The "Bell" award will be given to a mentor who’s yearly outstanding service is admired and respected by IMG.
Support Team
Many industry hopefuls abandon their dreams because they feel all alone, and as if no cares whether they succeed or fail. Here at IMG we are your support team, we are you cheerleaders, and we are your biggest fans. Upon every booked job, upon every agency confirmation, etc. we are there supporting. Likewise on all failed auditions or booking failure. We are here to help you meet your goal.
With every successful step made here in LA, your success will be made known in our monthly newsletter available to all of our clients.
IMG also serves as accountability. If going out on a strange meeting, or being photographed in an uncomfortable place, we encourage all of our clients to check in, let us know the situation, and if anything is to happen we will know where you were last. If utilized correctly, your online planner can also serve as a source of accountability.
IMG Account
With an IMG account, you get discounted prices and priority seating at different IMG events (i.e. lectures, workshops, concerts, etc.) An IMG account, also affords you discounts on different reading material.
v An IMG account saves you countless dollars you would have spent based on disparity, unawareness, and without proper guidance.
Management
Aaron L Myers II CEO & Founder
Graduating Class president and Future Business Los Angeles president, veteran of the United States Army, Mayoral Candidate for the city of Corsicana Texas, voted Best actor of TCCTF 2004, Music Supervisor of Feature film and Soundtrack "A Song and Prayer". Business experience includes a 5 year stint as Minister of Music at the Mt. Zion Baptist Church in Kerens, Texas. A 2 year GMA voting delegate, and ASCAP writer, he is now rebuilding the Music Ministry for West Angeles’s COGIC youth department, a department that has been with out this ministry for over a year. With a vast history of working in public service and management, Mr. Myers is a pleasure to work for and with.
The CEO is the nucleus of IMG; acting as the "face-man" of the company, networking with other agencies, creating working relationships that will benefit our clients, and creating fundraising strategies that will aid the company and its endeavors.
CCO Chief Creative Officer
This position has not yet been filled as of yet.
This position will consist of capturing the vision of IMG, and finding different strategies in reaching our said demographic. Working along side the CEO, the CCO will also develop strategies in better enabling IMG to serve its clients.
CMO Chief Marketing Officer
This position has not yet been filled as of yet.
This position will entail the watchful eye of developing competition. Preparing financial proposals that will effectively continue to draw clients into the company. The CMO will handle all budget issues of advertising and marketing.
ONLINE MENTOR
Our online mentors are what one would call the industry elite. Skilled professionals who have retired from and have been well acknowledged by their peers, or heading the industry in executive positions. These individuals will hold online Q & A’s that will answer many questions, lead others in the right direction and inspire all.
ADVISORS
Our advisors are currently working in the industry. With experience and knowledge of what today’s industry standards are, our advisors equip the newcomers with resources to obtain success. Being well learned in the area in which our clients have signed on as, our advisors aid them in finding jobs that accommodating, housing that is affordable, and where the "spots" are in making strong solid connections.
COUNSELING
IMG has teamed up with a group of certified counselors who aid newcomers in acclimating to their new environment. When moving so far away from home, many can’t really explain to their best of friends the hardships they are facing because their friends aren’t here. Our counselors are equipped to aid these newcomers in adjusting and reducing the rate of any self destructive behavior.
TARGET CUSTOMERS AND MARKETS
The primary clients are those seeking and preparing to move to Hollywood and begin their careers in the industry. These clients can be found at; High School and College Theatre/Music festivals, Fashion Shows, Music Showcases, Art Conventions and Film Festivals. Many of these evens are held for the primary purpose of showcasing the client’s expression of art to become noticed. This atmosphere is typically a springboard that either encourages or pushes them in the direction of Hollywood.
Our secondary clients are those who have moved here to Hollywood, and have had much misfortune due to their lack of preparation, community and family support, or on the rebound from being lead down the wrong road far from making progress in perfecting their craft.
Client Need:
Those looking to come to Hollywood to pursue their dreams of acting need 1.) Accurate Information, 2.) Proper unbiased Advise, 3.) Solid Resource Center, 4.) Support Team 5.) Open Channels of Networking.
Interactive Media Group supplies all of these needs, lowering the risk of failure and raising likelihood of success.
THE INDUSTRY
No one else knows the industry in which our clients seek to enter more than IMG. IMG is composed of industry veterans, the enlisted, and through our clients the industry hopefuls. Everyone is looking for an edge, something that can get them in the door. IMG offers that edge, allowing industry newcomers the opportunity to avoid, get rich quick schemes and scams along with the difference between Hollywood Industry myth, legend, and Fact. Those who are already working successfully in the industry look upon IMG with gladness and envy, because they (the industry employed) wish they had this service afforded them when coming here to LA.
Most common mistakes of industry newcomers:
a. Attempting to hit the ground running
b. Looking for work after relocating to Los Angeles
c. No reserve funds to support them in case of the unexpected
d. Basing expectations on myths gathered from mediums such as television, movies, and word of mouth.
e. Looking for employment with no regards of possible expectations of their craft
f. Unawareness of surroundings
*Because of these mistakes, industry hopefuls end up:
a. Jumping into unhealthy contracts and get rich quick schemes
b. Unprepared, they send out countless resumes unaware of the current job market
c. Some end up driving back across country, giving up on their dreams because of financial
disparity
d. Sit in countless diners, restaurants, and nightclubs looking to be discovered by that "producer" that will craft their career for them
e. Wind up backing out of countless financial obligations because of the lack of work
f. Constantly in harms way because of their unfamiliarity of their surroundings
With the services offered by Interactive Media Group, most mistakes that "would have" been made by these newcomers, will be avoided. Because of this avoidance, these newcomers will be given a fair chance, a support team aiding them in making proper/reasonable decisions, and lastly supplying a networking group that will aid them in excelling in their future careers.
Competitive Strategy
IMG is positioning itself in the current market by focusing on providing cost-effective solutions and targeting a very specific market niche in which it has expertise.
There are no other services here in Los Angeles (Hollywood), offering this same service. IMG’s closest competitors are Talent Agencies and Management firms. Neither Talent Agencies nor Management Firms will be competitive problems, mainly because IMG is providing stable and secure talent. This system filters out the flakes and unstable talent that costs these agencies money. By keeping our "perks"(special offers, private events, castings, and screenings) fresh and new, coupled with proper advertising guides(through the mediums of Televisions commercials, Radio Advertisement, and Newspaper/Magazine advertising) constantly in front of the people, we will develop a strong client base that will continue to be faithful long after their initial 3 month period. IMG will provide its services not only to industry newcomers, but to those who are already here in LA, but would like to utilize our services in getting stable, secure, and on a directed track.
GOALS
Creating working relations with industry resource publications
Raise $200,000.00 private investments.
Securing all online mentors and lecturers.
Duplicate the success of LA business office in other cities
1). Creating working relations with industry resource publications: Aware of the industry support needed to boost this venture, we seek the support of industry resource publications. These are the publications many people in the industry go to for industry news, updates, castings, laws, and other things that are necessary in staying current in the entertainment industry. IMG seeks to establish a working relationship with many industry resource publications, using these guides to inform our clients but also as a venue of advertising as well.
*2). Raise $200,000.00 in private investments: To get any business off the ground there is one major thing that is needed…MONEY. Being aware that the service we are offering will not be expecting to enter its phase of profit until its 3rd fiscal year, we are seeking $200,000.00 in private investments, primarily for initial start up fees. These fees are one time fees and expenditures that are purely investments that will be seeing returns in three years.
3). Securing all online mentors and lecturers: Through planning, IMG focuses on time management. When IMG initially enters the business market, one selling and advertising strategy will merge from our online mentors and lecturers. Our knowing at the beginning of our calendar year the exact people and dates that these events will take place will enable IMG to effectively market our services to our potential clients.
4). 100 New Clients: Interactive Media Groups projected clientele figure is based primarily from a standpoint of those coming from other areas. Taking in to consideration that a large base of our clientele will also derive from people currently residing in Los Angeles, we expect the number to be easily surpassed.
5). Securing $35,000.00 in initial client revenues by the end of our fiscal year: Not counting residual income from clients who pass their 3 month period, but compiling all initial revenue, service revenue, and special offer revenues into one sum equaling or surpassing $35,000.00.
6). Duplicate the success of LA business office in other cities: Expansion in not only necessary but beneficial to IMG and its clients. Our goal is to afford our clients the opportunity to not only utilize our services when coming to Los Angeles, but allowing clients to go to an IMG office in a city near, allowing IMG to assist them in moving to New, York, Atlanta, Paris, Austin and even Canada.
IMG Future Outlook
The IMG Vision takes place in future Hollywood. When thinking of Hollywood power services offered to industry craftsmen, IMG will be fresh on the lips and mind. Although not promising the E! True Hollywood Story to everyone, IMG will definitely be viewed as the service that Raised the standard and offered a level playing field to deserving Hollywood Hopefuls.
One dream held by our founder is the HTPRC, Hollywood Theatre Preservation and Restoration Committee. IMG looks to spearhead the cause of restoring all theatre’s built in Hollywood before the year 1950. "Preserving these building is preserving the history of Entertainment" is the reasoning our founder presents. Joining forces organized by the Federal, State, and local historic preservation societies, IMG looks to contribute both with our financial resources and with our manpower. IMG will not stop until every theatre erected will be respected for the purpose in which it was created.
Secondly, IMG looks to organize the AAAC of Los Angeles (African- American Arts Council of Los Angeles), preserving precious scores, scripts and recording of contributions made by African American Artists of the 20th Century. "It is important that we not overlook the artful contributions made by African Americans in the late 20th century". Acting now will allow America to hold on to as many artifacts as possible. What makes my services unique?
Ineractive Media Goup offers to all Hollywood Hopefulls what present Hollywood Workers wish thay had afforded them...a fighting chance. Testimonials:
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