Who Else Wants Proven Advice To Write Super Responsive Ads And Sales Letters... From 44 Of The "Top Money" Marketing Minds Of All Time?

From The Desk Of Daniel A. Levis
Re: Masters Of Copywriting 2009

Dear Marketing Opportunist,

6 MONTHS FROM NOW, TOPS, you could easily join the ranks of the full time copywriters and marketers who consistently bag blockbuster results from virtually every piece of copy they write... Or you could still be scratching your head, wondering why your ads, sales letters, and emails fail to bring back the hoard of cash you crave...

The choice is yours.

What you are about to discover, right here on this website, can make that difference. But what's even more important is the incredible leverage you'll enjoy.

You can attain massive levels of income without employees, without capital, and without the hassles that go along with operating a traditional business, when you have this knowledge. You can chose to live wherever you please, move wherever you want on a whim, and travel extensively without missing a beat. That's how powerful this really is.

Let me tell you the story... For years I made my living in face to face selling. Office politics, bone headed sales managers, the daily commute. The money was great, but the lifestyle sucked. Until one day.

That's when I discovered I could sell things in absentia (without being there). I could send my words, and that was enough. Immediately my life changed.

"Could I have stumbled upon
the philosopher's stone?"

The philosopher's stone is like gold you know. Actually it's even better. Gold is a means to all wealth, but the philosopher's stone is a means to all ends, a universal means.

And it's lying around for the taking.

All you need to do is recognize it, and learn how to use it. It's a common substance, found everywhere but unseen and unappreciated.

Needless to say I made a resolve to learn all that I could about this philosopher's stone. If there was a book on copywriting, I bought it, and devoured it.

And here's what I discovered.

A Single, Simple Secret Of Wealth...

There are no new ideas, only new combinations of old ideas. The same immutable laws of human nature have lurked behind every event, every human action, and thought, regardless of external circumstances since the dawn of time.

"Success Leaves Clues!"

"I love to study other successful people and learn their innermost secrets .

Daniel proves he's better than Dr. Phil, Oprah, and Jerry Springer combined in getting a number of top copywriters to let it all hang out."

David Garfinkel
Editor, World Copywriting Institute

Once you accept this fact, everything changes.

You no longer struggle with creativity, or blindly imitate. Your mind is free to see past the veil of time and circumstance... right to the core of things.

Now you mold and adapt with the greatest of ease, because you've finally found those common underlying threads that have existed all along, hidden from view. It's what Dan Kennedy calls "finding the commonalities".

Flash back to 1924... you're thumbing through the Times, scanning the headlines, when this one jumps off the page and grabs you by the throat...

"This is Marie Antoinette
Riding To Her Death"

You don't know it yet, but just the day before... you met the man behind the headline over a Cuban cigar and a glass of port. It was in a cafe off Fifth Avenue, in the silk stocking district of Manhattan.

At that very meeting, you and a young Bruce Barton both took your place in history... by agreeing to take part in a controversial experiment called "Masters Of Copywriting"...

Of course Bruce Barton and O.A. Owen were just two of the contributors J. George Frederick called in for the original "Masters Of Copywriting". There were 25 in all, people like Kenneth Goode and Charles Addison Parker... all of the brightest minds of the day.

Details are sketchy, but rumor has it J. George worked along side John E. Kennedy at Lord & Thomas in the heady early days of "reason why".

Flash back again to 1906... you're cloistered in the Fairbanks Saloon, sipping fine French Cognac. The gentlemen across the table retorts, "J. George, what do you think of all this 'reason why' propaganda?"

"Oh to be a fly on the wall at Lord & Thomas right now", he stammers. "I've heard Kennedy's latest campaign brought 1547 INQUIRIES... in the first 7 days!"

You choke on your Cognac and sputter... "What is it about this 'reason why' that's fulfilling these men with such intoxicating wealth?"

Kennedy mysteriously disappeared later that year at the height of his success. Nobody knows quite why, but Lord & Thomas didn't hesitate to fill his shoes with another "reason why" disciple by the name of Claude C. Hopkins... at $185,000 a year! That's when $1 was worth $11.

"Is It Immoral To Make
Money This Easily?"

Indeed, what were the secrets behind "reason why"? And how do modern day rainmakers go about "finding the commonalities"?

I'll give you some clues...

The original Masters Of Copywriting text begins by taking you on a fascinating magic carpet ride across the advertising sands of time, dating back 25,000 years to the caves of France, through ancient Babylon, Egypt, Greece, Rome, and the Dark Ages... from the town criers to handbills and medieval publicity stunts... from newspapers and periodicals to the coffee house haunts of the first Admen of the 18th Century... from Ben Franklin's "General Magazine", to Bonner and Barnum... from patent medicine and the nostrums to "Printer's Ink"... from Albert Lasker and Lord & Thomas to John E. Kennedy and the birth of "reason why"...

And then you'll discover...

Frank Irving Fletcher

• How to convey more meaning with fewer words and use white space effectively. (Page 47)

George Lewis Dyer

• How to inject character and personality into your copy to grab readership and response. (Page 56)

Bruce Barton (the seminal origins of his best selling work "The Man Nobody Knows")

• How to infuse a piece of copy with "human interest" and boost replies 8 times! (Page 63)

• Three little known response-boosting secrets that built untold fortune. (And how to draw from a vast "virtually untapped" storehouse of powerful examples of these potent principles...) (Page 64)

• How to expand sales cheaply and profitably by cooperating with your competition. (Page 68)

Theodore F. MacManus

• Should you appeal to virtue or vice in your copy? Which system yields the more profitable result? (Page 73)
•  
• How to use the power of suggestion to inspire trust, and an aura of quality and sincerity that automatically inspires sales. (Page 79)
•  
• How to float "artless" suggestions that are accepted without resistance or resentment. (Page 79)
•  
• How to create mental anchors in the minds of your buyers, while building long-term good will and reputation... (Page 83)

James Wallen

Who was it that said, "reasons come afterward, but at first a thing pleases or shocks me without me knowing the reason", and why is this idea so critical to producing profitable advertising? (Page 89)

How to make your copy more alluring... by borrowing the emotion arousing tricks of the great novelists. (Page 92)

How to forsake the realm of fact to better tell the truth... why facts tell and stories sell. (Page 95)

Claude C. Hopkins

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The astonishing billion-dollar secret a 12-year boy learned selling silver polish door to door. (Page 111)

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Three elements most often overlooked when offering inducements, but proven to unlock increased response... plus a way to describe a premium that boosts replies 4 fold! (Page 112)

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A deceptively simple trick for generating double-digit response with multi-step campaigns... and why never to talk mechanics with women. (Page 113)

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How an inexpensive piece of "theatre" brought one hundred thousand women through the door in just one week... to buy vegetable shortening! (Page 113)

Richard A. Foley

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How to dig for the "story" in a product or service. (Page 132)

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How to create a perception of naturalness and sincerity by replacing adjectives with verbs. (Page 138)

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How to plant the urge to buy now through suggestion versus blatant command. (Page 139)

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Three response killing things to avoid in your copy, and why hard writing, makes easy reading. (Page 142)

J. George Frederick

"Nothing Short Of A Masterpiece!"

"Well you've gone and done it again. You've put together nothing short of a masterpiece. As a full time Internet marketer for the past 9 years I am always looking for new ideas to help keep my copywriting skills razor sharp.

In just one sitting I found idea after idea after idea. Thanks for putting this package together, and thanks for giving me tools that will be of use to me today, tommorow, and even years down the road."

Frank Garon
Internet Cash Planet

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How to make facts interesting. (Page 148)

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76 qualifying questions to draw your attention to the particulars of any selling situation. (Page 150)

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The 12 critical things you must understand about your buyer before writing copy. (Page 155)

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10 advertising copy tests. (Page 156)

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6 research angles to determine how to best position a product, and how to shape it to better-fit market conditions. (Page 157)

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How to rank selling appeals in order of buyer importance. (Page 162)

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16 copywriting strategies, and how to use them to win wider distribution. (Page 168)

Kenneth M. Goode

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Why copy is the engine of marketing, not research, not placement, not graphic design, copy! (Page 183)

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How much are you really paying per word to reach your market? (Page 185)

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Why successful copy is like good golf... and how to step out of your ego when writing it. (Page 190)

F.R. Feland

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3 ways to get more of your copy read. (Page 195)

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The one emotion you should always give the imaginary prospect sitting across the desk from you. (Page 200)

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How to harness the power of controversy in your headlines. (Page 202)

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How to use "telegraphing" to draw more readers into your ad. (Page 203)

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The three classes of goods and how to approach each with your copy. (Page 204)

J.K. Fraser

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46 copy don'ts. (Page 207)

Charles Addison Parker

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The essence of honest "hype". What it is, and why it sells. (Page 211)

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Give them this in the first 20 words, and you'll have them glued to your sales letter right through to the P.S. Find out what it is on Page 218.

Christine Frederick

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Is there such a thing as an average women...? How can you know her? (Page 228)

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How to portrait women effectively in advertising. (Page 231)

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How to get existing customers to place large orders and re purchase more frequently. Women in particular are red ripe for this. (Page 236)

O.A. Owen

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11 ways to make your copy more believable. Use these little known tactics to slip under your buyers "tripe" radar. (Page 245)

Harry E. Cleland

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How to appeal to the emotions in technical copy. (Page 265)

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Why the element of surprise is your secret weapon when selling to businesses, and how to use contrast to drive home ideas. (Page 266)

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The very first place you should look for appeals that will motivate business buyers. (Page 266)

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5 response-killing bugbears to look for when editing technical copy. (Page 267)

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How to make your headlines spring to life with imagery. (Use this secret, and your reader can't help but visualize the object of his or her desire in your copy almost instantly!) (Page 268)

Wilbur D. Nesbitt

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How to use drama, color, word pictures, and history to secure the readers attention. (Page 275)

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How to generate interest by projecting your own sincerity, and conviction onto the page. (Page 276)

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How to use a series of congruent ads effectively to ratchet up your conversion rate. (Page 278)

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How to pump contagious belief into your writing... giving your advertising a friendliness that begets trust... (Page 282)

Harry Tipper

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4 elements of productive copy... as vital as earth, water, fire, and air... but frequently overlooked. (Page 290)

Helen Woodward

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3 secrets to selling books on installment that made Mark Twain a best seller... (Page 303)

John Starr Hewitt

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4 essential tools for the copywriter's workbench. (Page 314)

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How to read public opinion and current events into your copy to boost replies. (Page 317)

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How to rivet your reader's attention, bringing mundane details to life with poetry, romance, and drama. (Page 319)

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What does sub-vocalization have to do with copywriting? Everything if you want to snuggle up to your reader's ear... and glide your sales message home instantly. Find out how on Page 323.

Arthur Holmes

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How to capitalize on the fundamental law of man's psychic nature. (Page 328)

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2 involuntary impulses of the eye that you can use to attract immediate attention to your sales message... and the secret to holding that kind of attention once you've got it. (Page 333)

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Why human instincts respond to "objects of certain class"... and how the point of your pen can prick them to active life.

Humphrey M. Bourne

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Do you need a picture with your headline? Take the page turning test on page 349.

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The secret ingredient to slip into your lead (opening paragraph) found on page 422 that builds trust instantly... hint, it also un sells her on what she's doing now as an added bonus!

Ruth Leigh

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9 secrets of successful retail advertising. (Page 429)