What is eMarketing? eMarketing is marketing on the interenet; it could take many shapes and forms but in the end, it is all about marketing your products or services to an audience on the internet. Relatively new when comparing to traditional marketing, eMarketing attempts to reach an audience that spends time online. This audience tends to be more technologically savvy than the general population and, as a result, eMarketing tends to focus on technological products and services. Recently, as more and more users have become comfortable with the internet, eMarketing has become more broad and has been marketing to a mainstream audience.

The most common eMarketing tools include the following:

• Banner Advertising: This includes the common rectangle image ads that most popular websites display.
• Pay-Per-Click (PPC) Advertising: These are a forms of online ads where the advertiser gets charged a fee whenever somebody clicks on their text-based ad. PPC ads are most often found on internet search engines.
• Search Engine Marketing: This a form of marketing where businesses utilize strategies to try to get top positioning on search engines like Google, Yahoo, and MSN; it is often referred to search engine optimization.
• E-Mail Marketing: Normally is a way to communicate with your customer base about new product launches, industry news, or relevant information. Marketers usually build an email list through user opt-ins
• Affiliate Marketing: This is where advertisers permit affiliates to advertise and sell there products or services and then provide them with a commission for each sale they make.